Bushra Amir Ali

Bushra specializes in trademark clearance, filing strategies, and portfolio management in Canada and internationally. She advises clients on the protection and strategic development of their intellectual property portfolios, with a focus on practical, business-driven solutions. Her practice also includes negotiating and preparing a wide range of intellectual-property related agreements, and advising on broader intellectual property strategies, tailored to each client’s specific needs and goals.

Bushra also has experience working with entrepreneurs, start-ups, and small-to-medium enterprises (SMEs) in partnership with government-assisted programs providing funding for IP related services, such as IP Assist and Elevate IP .

Bushra graduated from Western University’s Faculty of Law where she obtained an Area of Concentration in Intellectual Property and Information Technology. During her time at Western Law, Bushra served as Managing Editor at the Western Journal of Legal Studies. She co-founded and served as Student Director for the Western Intellectual Property & Innovation Legal Clinic (WIPILC). Bushra was also the recipient of a Business Strategy Internship with MITACS.

Prior to law school, Bushra worked at a large national firm in legal innovation and business transformation as well as with a national bank in global compliance.

We acted for the successful appellant in this appeal from an interlocutory injunction order in a trademark infringement and passing off action in the Ontario Superior Court. Three Divisional Court judges unanimously agreed that the Superior Court had erred in each element of the three-part test, including in finding that the plaintiff had established a serious issue to be tried. You can read more about the case in this article about it.

We developed and successfully executed an IP enforcement strategy on Amazon.ca for a skincare products manufacturer that eliminated infringing retailers without the costs and delays of trademark litigation