Martha Joan Savoy

Martha is widely recognized as a leader in her field earning distinctions from World Trademark Review 1000 , Canadian Legal Lexpert Directory , World Trademark Review Global Leaders , The Best Lawyers Canada , and numerous other prestigious publications. She brings sophisticated experience in helping some of the worlds most valuable brands protect and enforce their IP assets around the globe. Her extensive track record spans key sectors, including food and beverage, sporting equipment, apparel and footwear, technology, manufacturing and media.

"[Martha] consistently demonstrates strong leadership and determination in resolving matters and achieving the best interests for her organisation. There are a variety of skills an effective attorney must possess, and she exceeds these in every aspect. Even among the best, she is a cut above." – WTR 1000

Wherever possible, Martha seeks to resolve IP disputes quickly and efficiently – and always with her clients' best interests at heart and a thorough understanding of the larger commercial realities at play. Whether through mediation or other avenues, she harnesses more than two decades of experience in negotiating and formalizing crucial protections for her clients' IP assets.

When infringement actions must be pursued or defended in court, Martha works closely with clients to develop a robust litigation strategy tailored to their unique circumstances. Over the course of her career, she has represented clients in a range of complex matters before the Federal Court of Canada, the Federal Court of Appeal, the Ontario Superior Court of Justice and the Canadian Trademarks Opposition Board.

adidas AG v. 9153-2267 Quebec Inc. cob JBloom (Federal Court File No. T-68-15) (counsel for adidas AG)

Busch Vacuum Technics Inc. v. BSA | The Software Alliance, Microsoft Canada Inc and Adobe Systems Canada Inc. (Quebec Superior Court File No. 500-17-084805-145) (counsel for BSA, Microsoft and Adobe)