George Russell Wray

George is a distinguished litigator and strategic advisor in product law, known for delivering sophisticated solutions to complex regulatory and risk management challenges. His clients—spanning sectors like automotive, life sciences and healthcare, food and beverage, natural health products, agri-business, medical devices, and emerging tech such as AI—rely on his insight to navigate high-stakes legal issues. From ensuring compliance in labeling and advertising to guiding through recalls and safety concerns, George’s nuanced understanding of the law empowers clients to launch and sustain products in the Canadian market with confidence.

A recognized thought leader, George frequently speaks on the nexus of product safety, technology, innovation, and business. His forward-thinking approach—always asking “what’s next?”—equips clients with innovative, proactive strategies to prevent and resolve critical business challenges. George’s commitment to creative, business-aligned solutions gives BLG’s clients a vital edge in today’s evolving legal landscape.

In addition to his role at BLG, George co-chairs the firm’s Indigenous Peoples Action Committee and serves as an Assistant Professor at Queen’s University Faculty of Law, where he teaches "AI and the Law." His expertise has been recognized in the 2024 edition of The Canadian Legal Lexpert Directory (Litigation - Product Liability) and Lexpert Special Edition: Technology and Health Sciences .

Successfully defended a work boot manufacturer against design and manufacturing claims, including a successful application before the Workplace Safety and Insurance Appeal Tribunal.

Canada’s new AI for All strategy: A business outlook on AI governance, adoption, and data sovereignty

Health Canada’s evolving regulatory framework for machine learning-enabled medical devices